HYBE's Zac Cohen

You can go back in time and see any concert. Whom would you see and when?

Queen at Live Aid, 1985.

What’s the single biggest change in a manager’s responsibilities since you started in the biz?

Managers used to be the quarterback—calling the plays and leading the team. Today, we’re expected to not only set the strategy but execute every part of an artist’s business. With developing acts, the manager is the label.

You’re made czar of the concert industry. What’s the first thing you’d change?

Touring needs to be more accessible for emerging artists. Connecting with fans face-to-face is a critical part of their growth, but the high costs make it tough for them to hit the road.